There are 76 million baby boomers, and 72% of them are white. Next → The millennials are an even larger group with 87 million, but much more diverse — only 56% are white. Next → See how ...

WHAT COMES after Z? Lots of names have been pitched for the world’s youngest generation, born roughly since 2010. Some are predictable, such as “iPad kids” and “Generation AI”.

What are the most important B2B lead generation insights and data points you should be aware of in 2025? To find out, researchers at Sopro reviewed proprietary research from the past year for key ...