Gen-Alpha business owners are few and far between in 2024 — after all, they’re at most 14 years old — but brands should “be thinking about them now” for their purchasing power, Traub said.

A new study suggests that Generation Alpha — those born from the early 2010s to the mid-2020s — places more value on personalized experiences than brand recognition, setting them apart from ...

Gen Alpha values inclusive representation, with 63% saying it is important. At the same time, 80% have used a social media filter. Additionally, while living much of their life online, two-thirds ...

A global study indicates that Gen Alpha influences 27% of their household's nonessential monthly spending, with an emphasis on digital products and services. Key Trends Shaping The Future ...

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from ...

Dive Brief: A majority of Gen Alpha possesses a more mature, grounded perception of brands than their parents did at the same age, a quality that will challenge conventional marketing strategies, ...

While the typical Gen Alpha child has $45 of their own money to spend weekly ($2,340 annually), they are capable of driving a much larger volume of purchases beyond their pocket money.

Gen Alpha spent £92 million ( $126.2 million) between 2023 and 2024, according to research from financial technology company GoHenry, which provides debit cards for kids in the U.K., U.S., France ...

My Gen Alpha sister sent me her Christmas list, and some of the items surprised me. Her wish list is a snapshot of what teens at her Texas high school are coveting this holiday season.