Gen Alpha are people (or, will be people) born between the years 2010 and 2025. They’re still mostly children and babies, with the oldest only just turning 12. They’re a generation not just ...

These Gen Alpha girls, toting comically huge Stanley cups so they’re always well hydrated, shop at Sephora, have a seemingly unlimited skincare budget and buy out all the best products.

Many consider Generation Alpha, which includes kids born between the years 2010 and 2024, to be the next target in marketing, and a South By Southwest panel held by Morning Consult’s head of ...

The obsession with skin care among Gen Alpha is leading to a windfall of unexpected business for the booming $164-billion global skin-care industry, which historically has targeted women, not girls ...

Gen-Alpha business owners are few and far between in 2024 — after all, they’re at most 14 years old — but brands should “be thinking about them now” for their purchasing power, Traub said.

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from ...

Boomers want more of them. Millennials will keep making them for the rest of the year. Born between roughly 2010 and the end of 2024, “Generation Alpha” is the demographic successor to Gen Z.