Most products and services are generally commodities, not brands. But owners and founders of companies are led to believe ...

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

If you have a tween in your life, get-ready-with-me videos may be familiar to you. These videos saturate social media feeds, ...

This generation was born between 2010 and 2024. The cohort puts a heavy emphasis on beauty products, regardless of gender. One-third of Gen Alpha tweens have more than three beauty products for daily ...

Compared to traditional surfactants like alkylphenol ethoxylates, which face mounting regulatory pressure due to endocrine ...

For a start, Generation Alpha has a say in what they eat ... which is in turn powering sales of high-protein products, including protein bars and shakes. In fact, protein mentions on Instagram, ...

but as living products of the digital age in all its complexity. Here, we refer specifically to Generation Z (born between 1997 and 2012) and Generation Alpha (born after 2013), the generations ...