Future-proofing strategies for this audience come with unique challenges and opportunities. The brand is stepping up plans to ...

This generation was born between 2010 and 2024. The cohort puts a heavy emphasis on beauty products, regardless of gender.

Generation Alpha, consisting of kids ages 7 to 15, is the most technology-savvy generation in history. Toys are unique, ...

From “capping” to “crashing out,” TODAY’s Jenna Bush Hager and co-host Henry Hager put their knowledge of Generation Alpha ...

Generation Alpha children, those born from 2010 to 2024, now have the opportunity to experience a "Studycation" summer, an educational approach combining study and vacation, aiming to encourage ...