One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...

Generation Beta officially arrived on Jan. 1, successors to Gen Alpha. While the name follows the conventions of the Greek alphabet, its connotation is less scholarly and more sus for some young ...

Here’s your guide to who’s who. The arrival of Generation Beta marks the end of Generation Alpha, which includes those born between 2010 and 2024. Social researcher and futurist Mark McCrindle ...

AI is on its constant journey in development and Generation Alpha is joining them along for the ride. Consumer trends expert Matt Britton joined ARC Seattle co-anchors Tyrah Majors and Steve ...

Followed categories will be added to My News. Generation Alpha – the first to be raised with smart phones and also the first in 100 years to live through a life-changing pandemic – will start ...