Move over, Gen Z and Gen Alpha ... or define this generation in any substantive way beyond their probable birth year ranges. But we know that the kiddos will grow up in a digital-centric world ...

Analysts at investment bank UBS recently found that while older generations still spend about two more hours per week on social platforms than on games, Gen Alpha ... a generation that grew up ...

Gen Alpha, the youngest generation of active consumers in the ... hours on the platform just in its first quarter this year, up 30% from a year ago. “The when, the where and the why of [our ...

Gen Z's and Gen Alpha's spending is set to grow three times faster than other generations through 2030. Generation Y ... era — which is likely freeing up disposable income for luxury spending.

Retail and financial strategists have attempted to target Generation ... Alpha. According to him, 2.5 million Alphas are born around the globe every week. Alpha kids will grow up with iPads ...

Young people belonging to Generation Alpha, born after 2010 ... “As younger generations grow up with gaming and new technologies pave the way for different, more accessible sorts of engagement ...