With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways ...

2. The digital nomad trend is growing and maturing. Gen Z’s approach to location independence is less spontaneous and more strategic. According to MBO Partners’ 2024 State of Independence ...

G2 Esports and Smiley collaborate on a limited-edition capsule collection, merging gaming and fashion for Gen Z. A strategic ...

When we hired a Gen Z marketer, we had no idea what we were getting ourselves into. We expected fresh perspectives and a new approach to marketing, but as an older millennial, I didn’t expect ...

Gen Alphas are not just consumers; they are active architects in the fintech revolution. Their early adoption of digital finance tools is shaping their understanding of money and financial management.