If constantly being mogged by sigmas has you feeling like a fuhuhluhtoogan, and you have no idea what any of that means, you've come to the right place. This glossary aims to define and explain ...

In other words, I was the opposite of Gen Alpha and Gen Z: I paid zero attention to luxury fragrance ... Related: Apparently, the Alpaca Haircut Is Trending, and As a Boy Mom, I’m Befuddled ...

The '30 Rock' alum learned several new words from his preteen daughter in a clip from Sunday's episode of 'The Baldwins' Hilaria Baldwin/Instagram Alec Baldwin is learning a thing or two from his ...

WHAT COMES after Z? Lots of names have been pitched for the world’s youngest generation, born roughly since 2010. Some are predictable, such as “iPad kids” and “Generation AI”.

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...

"Gen Alpha: A cohort of influential tweens" unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands NEW YORK, March 19 ...