Students state their case for A'ja Wilson's Nike shoes, smart fans, vertical pencil cases, and Owalas. Let's hear them out.

Christina, on TikTok as @kriskamishka, shared a shopping trip with her 11-year-old and went virla as the tween explained Gen Alpha style.

The culture Gen Alpha is creating—through slang, social media trends, and online memes—is a living, breathing expression of their values, humor, worldview, and communication style.

The term "Gen Alpha" was coined by social researcher Mark McCrindle, who told The New York Times in September 2015 that he didn't think it made sense to return to the letter A after ending with Gen Z.

Start and end dates of generations can be murky, but Generation Beta will keep being born until around 2039. Before them, Gen Alpha stretched from 2010 to 2024, Gen Z from around 1996 to 2010, and ...