The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

Gone are the days when young shoppers would seek out product reviews on a brand’s website before purchasing new makeup or ...

I've been in the consumer space for 34 years,” e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this.” ...

USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

This generation was born between 2010 and 2024. The cohort puts a heavy emphasis on beauty products, regardless of gender. One-third of Gen Alpha tweens have more than three beauty products for daily ...

Gentle yet effective, Bubble's Magic Melt cleanser is able to break down oil, dirt, and the most stubborn makeup (my ...

Gen Alpha, the youngest generation of active consumers ... Although players can’t buy Differin products on Roblox, they are able to upload their receipt for any Differin purchase to unlock ...

says Gen Alpha have emerged as “a very attractive target segment for companies selling beauty products”, with social media platforms being the most obvious go-to channel for influencing their ...

The beauty brand offers a glimpse into what today’s tweens care about, and what it takes to win them over. Like clockwork, when my daughter turned 9, she started to show interest in nail polish ...

This generation was born between 2010 and 2024. The cohort puts a heavy emphasis on beauty products, regardless of gender. One-third of Gen Alpha tweens have more than three beauty products for ...