The beauty brand offers a glimpse into what today’s tweens care about, and what it takes to win them over. Like clockwork, ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

As to why so many young men have suddenly developed a deep interest in fragrance, Uddenberg posits that it goes hand in hand ...

says Gen Alpha have emerged as “a very attractive target segment for companies selling beauty products”, with social media platforms being the most obvious go-to channel for influencing their ...

Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

Two new reports from adland research teams this week offer handy snapshots of some of the key trends and consumer behaviours ...

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