Opinion’s are the author’s own. As Gen Alpha develops a stronger consumer presence online, their unique — and frankly bizarre — style of humor is emerging as an effective way to engage with them. Born ...

ST explains obscure internet jargon and why older generations might never understand. Read more at straitstimes.com. Read ...

Lauren Brown West-Rosenthal, an expert at Parents.com, believes her rebellious childhood antics are coming back to haunt her as she raises her nine-year-old Gen Alpha daughter. “I had no issue ...

Everyone’s getting whiplash. Children born after 2010, Gen Alpha are the internet’s newest darlings. Though their separation from Gen Z is a matter of being born in 2010 versus 2009 ...

Gen Alpha preteens are swarming into beauty stores and buying up cleansers, moisturizers, toners, face masks and, in some cases, potent anti-wrinkle serums, exfoliants and peels. Cosmetics brands ...

Gen Alpha, or those born after 2010, have developed their own terminology from 'skibidi' to 'fanum tax' Getty Gen Alpha have their own grasp on vocabulary that elder generations may call "sus ...

2025 marks the end of Generation Alpha and the start of Generation Beta, a cohort that will include all individuals born between 2025 and 2039. To learn more about Gen Alpha, "Good Morning America ...

She shares insights on the shift from points-based loyalty programs to creating authentic emotional connections with consumers and reveals research about Gen Alpha's sophisticated digital behavior ...

Companies crave loyalty from ultra savvy digital native Gen Alpha, but earning it takes a uniquely engaging approach The trick just may lie in harnessing the interactivity of video games in ways ...

Before them, Gen Alpha stretched from 2010 to 2024, Gen Z from around 1996 to 2010, and millennials from 1981 to 1996. The upcoming generation “will inherit a world grappling with major societal ...