The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Debunking the common misconception that a brand is only a logo and name, it’s critical to recognize that logos and colors are the visual facets, while the essence of a brand lies in its ...