Likewise, the global AR augmented reality market is projected to reach $599.59 billion by 2030 while growing at a compound annual growth rate of 37.9%, according to Grandview Research.

AR in marketing and packaging isn’t new. It’s been around since the early 2000’s, but it’s now incredibly easy for anyone inside a firm to experiment and apply it.

In 2021, Mercedes premiered its augmented reality head-up display on the luxury S-Class sedan. The graphics projection equates to 77-inches of screen and integrates eye-tracking technology to keep ...

According to a report by Mordor Intelligence, the global augmented reality (AR) market has a market size of $42.48 billion as of 2024. The market is expected to grow at a compound annual growth ...

Sightful’s augmented reality laptop now has a pimped design and better specs—and it’s finally available for preorder.

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company's Most Innovative Companies in augmented and virtual reality for 2025.

Alphabet's Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive experiences that blend the physical and digital worlds.

Apple apparently no longer sees the future through augmented reality-tinted glasses. According to a report from Bloomberg’s Mark Gurman, the company is ditching a project to build AR lenses that ...

US start-up Red 6 has matured its augmented reality flight training technology and is preparing to field the system for both fixed-wing jets and rotorcraft in Europe and North America.

Exclusive: Walt Disney forms business unit to coordinate use of AI, augmented reality. By Dawn Chmielewski and Katie Paul. November 1, 2024 6:17 PM UTC Updated November 1, 2024 ...

Reality check: Making indoor smartphone-based augmented reality work. ScienceDaily . Retrieved July 12, 2025 from www.sciencedaily.com / releases / 2024 / 11 / 241123152654.htm ...