However, because intrusive or poorly placed ads can actually create negative sentiments toward ... some common-sense steps to ensure their in-game ads hit the mark and create positive exposure ...

You might be wondering why a video game website like Kotaku is writing about sports, but the connection between games and sports runs much deeper than the annual release of Madden. Super Bowl ads ...

China’s video game industry policies and other content that “instigates negative discourse” — offered a glimpse of the restrictions that content creators face in China as well as the ...