Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said ...

Meta hopes that by limiting its new ads to WhatsApp’s Updates tab it will disrupt users as little as possible, Srinivasan said. Users’ status updates as well as personal messages and calls on ...

Meta, the global social media giant at one time known as Facebook when it purchased WhatsApp in a 2014 deal for some $19 billion, now permits advertisers to run click-to-message ads to WhatsApp ...

Ads will not be a part of WhatsApp’s chat feature with friends. Meta said it will collect some data from users to help with targeting the ads. This includes location and language.

Send news tips to: will.oremus@washpost.com Betrayal or inevitability? Meta is putting ads in WhatsApp. More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Meta hopes that by limiting its new ads to WhatsApp’s Updates tab it will disrupt users as little as possible, Srinivasan said. Users’ status updates as well as personal messages and calls on ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Meta alleges the app maker, Joy Timeline HK Limited, violated its rules by creating a network of at least 170 business accounts on Facebook or Instagram to buy the ads.

Former Meta Chief Operating Officer Sheryl Sandberg on Wednesday testified in a landmark antitrust case that the company considered blocking advertisements from emerging competitors on Facebook.