The Geico Gecko has for years boosted ... and vignettes that are more compelling that formulaic TV ads. Since the Gecko debuted, many insurance advertisers have ramped up similar efforts.

Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous ...

Geico’s tie-in with “Leo” is different because the ads actually run on Netflix, giving the insurance firm a more direct line to viewers. “Bringing the iconic Geico Gecko together with the new reptile ...

Geico must pay a Missouri woman ... the multimillion-dollar payout against the insurance company, best known for its ubiquitous TV ads that frequently feature a talking gecko.

Higher than average rates for drivers with a DUI on their record Geico is No. 5 in our rating of the best car insurance companies. Its national average rate is the fifth-lowest among companies we ...

Weigh the pros and cons of this insurer in our Geico car insurance review. Competitive rates for senior drivers, 16-year-olds on a parent’s policy, young drivers and drivers with poor credit.