The Geico Gecko has for years boosted ... and vignettes that are more compelling that formulaic TV ads. Since the Gecko debuted, many insurance advertisers have ramped up similar efforts.

Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous ...

Geico’s tie-in with “Leo” is different because the ads actually run on Netflix, giving the insurance firm a more direct line to viewers. “Bringing the iconic Geico Gecko together with the new reptile ...

The ad itself is pretty straightforward. It opens with the question, "Could switching to Geico really save you 15 percent or more on car insurance?" The inquiry, which is believed to be ...

Two of the largest auto insurance providers in the U.S., Progressive and Geico both earn praise for affordability and availability. Started in 1937, Progressive has evolved into a standout with ...

Geico must pay a Missouri woman ... the multimillion-dollar payout against the insurance company, best known for its ubiquitous TV ads that frequently feature a talking gecko.

Geico is a great choice for affordable car insurance, with some of the lowest rates in the market paired with ample discounts and nationwide availability. Geico even has good rates if you have bad ...

(Reuters) - Berkshire Hathaway's Geico car insurance unit has made progress in upgrading its technology to better match rates with risk, Berkshire Vice Chairman Ajit Jain said on Saturday.

It's easy to manage your policy online, but you can find better customer service elsewhere. Geico is a good option for car insurance. It offers affordable rates and a convenient user experience. Geico ...