An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ...