The challenge lies in avoiding greenwashing and ensuring that genuine efforts back claims. The future of digital marketing will be inextricably linked to data. Advanced analytics tools enable us ...

Refinance rates tend to be higher than purchase rates, but the two typically move in tandem, suggesting refinance activity could gain greater traction if rates continue their downward trend.

Public relations professionals say digital storytelling is the biggest future PR trend (88% cite it as important). Social listening ranks second (82%) among PR professionals, followed by social ...

With this de facto standard emerging, this trend is likely to accelerate future deal-making because it’s a lot easier to push through deals where everyone is familiar with the structure.

TikTok returned to the App Store and Google Play Store in February. Nonetheless, TikTok’s future remains uncertain, and a potential second ban on April 5 is looming. A number of investors are ...