“I‘m sure there are some funny Nike ads, but generally it‘s more that ... Stay up to date with a curated digest of the most important marketing stories and expert insights from our global ...

Here is some of the evidence: In their book Marketing in the Era of Accountability ... lighten up to better connect with people: “Ads should be funny. They’re just ads. We shouldn’t ...

Although 91% of consumers prefer funny ads and 72% would purchase from brands that use humor over competing brands, emotional and educational advertising strategies dominate the trade, according to ...

Content marketing ads are designed to go under the radar, so that you may not actually notice a funny meme has been posted by a brand – in this case, the fashion retailer ASOS: While the main ...

Google is testing a blue "Quick View" button on the popular product listings within Google Search. The funny thing is, prior to 2018, Google did have a quick view button for shopping ads, then used a ...

The audience does. We should stick to creating a good, funny, authentic story. As far away as you stay from the word viral, the higher the chances of it going viral. MARKETING-INTERACTIVE ...

Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever ...

Aaron Goldman, chief marketing officer at Mediaocean, also named this spot as one of the most iconic Super Bowl ads of all time ... and associates fuzzy and funny feelings with the brand.

In 2002, the ads for Lilo & Stitch blew raspberries in the face of Disney tradition. Here’s how they came together.

The viral reaction to the campaign illustrates how effective such ads can be – but also why the average consumer dreads intrusive ad formats that insert marketing where it isn’t wanted or expected.