“I‘m sure there are some funny Nike ads, but generally it‘s more that ... Stay up to date with a curated digest of the most important marketing stories and expert insights from our global ...

After all, ‘Funny People’ isn’t some tiny art movie. It’s Universal’s last hope for a summer blockbuster hit. Isn’t it Marketing 101 ... see plenty of other ads on TV and in theaters ...

Here is some of the evidence: In their book Marketing in the Era of Accountability ... lighten up to better connect with people: “Ads should be funny. They’re just ads. We shouldn’t ...

Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever ...

Aaron Goldman, chief marketing officer at Mediaocean, also named this spot as one of the most iconic Super Bowl ads of all time ... and associates fuzzy and funny feelings with the brand.

The audience does. We should stick to creating a good, funny, authentic story. As far away as you stay from the word viral, the higher the chances of it going viral. MARKETING-INTERACTIVE ...

The viral reaction to the campaign illustrates how effective such ads can be – but also why the average consumer dreads intrusive ad formats that insert marketing where it isn’t wanted or expected.

To be effective, ads need to have clear marketing objectives with brilliant execution; they must be distinctive, brand intrinsically, be meaningfully different, trigger an emotional response and ...

In 2002, the ads for Lilo & Stitch blew raspberries in the face of Disney tradition. Here’s how they came together.

Sure, the Qualcomm Snapdragon X Series ads are cutting and funny, but I'm not sure they're entirely fair to Intel. I want my laptops to maintain as much performance as possible when unplugged ...