Bringing humor back into advertising could be a good way for brands to help consumers better cope with a polarized and violent world. The invitation is simple: Let’s make advertising fun again.

1) Target Via Comedy Writing Secrets: Humor is criticism cloaked as entertainment and directed at a specific target… A humor target can be almost anything or anybody, but you need to be sure you ...

What we laugh at and find funny has been informed by our families, friends and peers. When someone says, “I don’t find that funny,” it doesn’t mean that they lack a sense of humor.

Scroll down for a transcription of this episode. Humor can help us with stress, anxiety and feeling more connected to others. But is humor connected to mindfulness? And how can we find more of it?

Funny People Have Higher IQs: Here's Why Humor and Intelligence Go Hand in Hand Published Oct 16, 2017 at 7:07 AM EDT Updated Oct 16, 2017 at 10:42 AM EDT ...

Think of the most hilarious video you’ve ever seen on the internet. Why is it so funny? As a researcher who investigates some of the potential side effects of humor, I spend a fair bit of time ...

Where the line is between funny and inappropriate is a serious study for Peter McGraw, and we explore that and more in this episode of the Brainwaves podcast. When McGraw isn’t teaching MBA students, ...

Humor relies on the psychological idea of the benign violation: Situations that are mostly wrong but still a little bit right. If something is too banal, it won’t be funny.