He swims. He entertains. Now, Ryan Lochte has a new calling: Cologne! The Olympian stars in a new sketch from Funny Or Die, in which he peddles his brand-new scent, "Pool Water." And yes ...

On Tuesday, Hellmann's dropped its first commercial featuring the Titans quarterback and the sandwich condiment (or coffee sweetener, whatever), with the ad being a funny spoof on cologne commercials.