Their appeal is down to a combination of factors: they are low-calorie, generally contain just natural, fruity flavours, they’re often cheaper than beer and they have a lower alcohol content too.

The drinks will also be lower in alcohol content, coming in at 3.8% ABV. Nearly 20% of Crystal Light fans already used the product as an alcohol mixer, according to the press release.

It now represents 12% of total alcohol sales in dollars. Hard-seltzer sales are at $3.7 billion, but they've declined by 13.1% over the past year as they've come back down to a post-pandemic earth.