Kellogg’s cereal Fruit Loops is the latest brand to fall foul of the anti-woke brigade. What’s its crime? It’s running a promotion on boxes in Canada that encourages kids to log in to a ...

The account, which boasts 1.9 million followers, posted a message stating, “Fruit [sic] Loops is now encouraging kids to go online and read their free library of woke propaganda.” Other ...

On the red cereal box, Toucan Sam is seen holding an open book with the message: “Buy this book and get access to FREE Digital Library with equity, diversity and inclusion content.” On the ...

They’re not trying to compete with Kellogg’s – and although the product packaging shown on the website is clearly riffing a real box of Fruit Loops, it also includes MSCHF’s logo and ...

Cereal lovers have reignited a debate about whether Froot Loops have always been spelt 'froot' instead of 'fruit', with many swearing there had been a name change since the breakfast option was ...