Froot Loops cereal is getting an Italian twist. Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the maker of Froot Loops and other ...

Shares of WK Kellogg, the cereal maker behind Fruit Loops and Frosted Flakes, skyrocketed 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company for $3 ...

WK Kellogg on Thursday agreed to be bought by the owner of Ferrero Rocher in a deal worth around $3.1 billion, uniting two of the world's most recognizable consumer brands to weather a tough ...

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other US companies that have committed to ...

Mather and Khemlani were convinced that Canadian Froot Loops were the real American deal. To be fair, they’re effectively identical to the U.S. version of the cereal, minus the dyes.

WK Kellogg Co., the maker of Corn Flakes, Froot Loops and other iconic cereals, agreed Thursday to be acquired for $3.1 billion by the Italian maker of Ferrero Rocher and Nutella, after struggling ...

Faded Froot Loops and Dull Doritos: Is Big Food Losing the War on Dyes? Robert F. Kennedy Jr. has used peer pressure to persuade food makers to remove synthetic dyes.

New Yorks (CNN) — Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that ...

Shares of WK Kellogg, the cereal maker behind Fruit Loops and Frosted Flakes, skyrocketed 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company for $3 ...