A business plan is a document that explains what a company’s objectives are and how it will achieve them. It can address marketing, financial, and operational objectives.

A sales plan can be a blueprint to help you set goals for your business and the steps to achieve them. Follow these tips to create an effective sales plan.

Peer into The Economist’s decision-making processes with Robert Guest, our deputy editor, who explains how we select and design each front cover. Cover Story shares preliminary sketches and ...