From Yik Yak to Friendster, there have been plenty of short-lived social media sites that were popular one day and gone the next. Only a handful of social media platforms have dominated our ...

Every so often, something new emerges that reminds us of the world’s wonders and this time, it’s what scientists are calling a “newly discovered color” that has never been seen before and ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The rainbow may be due for an update. A new, high-tech method for ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...