The only known poster from “The Day the Music Died,” the concert that Buddy Holly, Ritchie Valens and the Big Bopper were traveling to when their plane crashed on Feb. 3, 1959, has sold for a ...

It sold for $275,000. The Winter Dance Party puts the small towns of Moorhead and Green Bay alongside the biggest city in America when it comes to highly valued poster memorabilia, Howard said.

In 2020, Heritage offered what was then the first-known surviving poster advertising the Winter Dance Party, from the Jan. 25, 1959, show in Mankato, Minnesota. It sold for $125,000.