What is water free beauty? Previously a mission led by lesser known brands such as the totally water free US brand A Pinch of Colour, the big idea is for beauty brands to be less wasteful with ...

Water is an enormous part of the beauty industry—the first ingredient listed on most shampoos, conditioners, shower gels, toners, and creams is typically H20. But environmental concerns have ...

US beauty blogger Suzi, aka Cruelty-Free Kitty is one who wastes no time in exposing brands that are owned by a parent company that isn't cruelty-free. This means that while a brand itself may not ...