If your buyer personas are just vague adjectives and pretty pictures, they're only good for decoration. A buyer persona is not simply a description of your buyer. Data from your target customers is ...

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We ...

A buyer persona is basically a profile of your ideal customer: It describes who they are, what their days are like, the challenges they’re facing in their life and so on.

Here’s an example of what a completed buyer persona might look like for an online video streaming service: @wocintechchat on Unsplash Name: Jenna Jenkins. Age: 25. Location: New York City.

The ideal way to identify how and why consumers buy cannabis is through market research, several marketing experts said during a panel discussion hosted by Progress Partners EIR Director Jessica ...