And any well-defined audience starts with a buyer persona. Defined as semi-fictional characters that personify your ideal customer, buyer personas are imperative to having accurate audience insights.

Buyer personas provide this framework. Effectively, a strategy that targets everyone ... they're only good for decoration. A buyer persona is not simply a description of your buyer. Data from your ...

A buyer persona will help you understand and connect with your target audience. Here's how to find the data you need and how to start creating your personas. Put simply, buyer personas are ...

More products will map the steps taken by an ideal customer. What is a Negative Buyer Persona? Every individual has a certain likelihood of converting and purchasing your product. Negative buyer ...

It is evident that garnering buyer insights remains a huge challenge. The report-surveyed companies of all sizes from 25 to 5,000 employees with respondents asked to describe whether they hit or ...

Great B2B Buyer Persona templates combine internal and external insights to your prospects' unique needs. You can then meet those needs with your targeted marketing messages. In Session 1, you'll ...

In this in-depth, hard-hitting d·book, Jon Reed makes the case for a different framework. Get your copy of the Informed Buyer d·book Complete the form below to download your copy and stay in touch for ...