Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We ...

If your buyer personas are just vague adjectives and pretty pictures, they're only good for decoration. A buyer persona is not simply a description of your buyer. Data from your target customers is ...

A buyer persona is basically a profile of your ideal customer: It describes who they are, what their days are like, the challenges they’re facing in their life and so on.

Here’s an example of what a completed buyer persona might look like for an online video streaming service: @wocintechchat on Unsplash Name: Jenna Jenkins. Age: 25. Location: New York City.

The ideal way to identify how and why consumers buy cannabis is through market research, several marketing experts said during a panel discussion hosted by Progress Partners EIR Director Jessica ...