Let me introduce you to my 4 C's of social media marketing: content, consistency, community and culture. They form the strategies I've used to help both individuals and corporations achieve ...

Social media marketing allows you to engage in a more direct way with your target audience, even in one-on-one conversations in some instances. It can be less expensive than other forms of ...

4. Developing Owned Media Sources This one is the big one. As much as we push social media marketing for our clients, organic marketing via owned media can turn your brand from a princess to a king.

Enhance your social media strategy with the 6Ms framework. Explore key elements like mission, message, management, medium, metrics, and monitoring for success.

Marketing managers, specifically, earned a median wage of $135,030, according to BLS data.* Are There Opportunities for Career Growth as a Social Media Manager? Once you know how to become a social ...