By Nora Eckert LOUISVILLE (Reuters) -Ford plans to start rolling out its new family of affordable electric vehicles in 2027, including a midsize pickup truck with a target starting price of $30,000, the company said on Monday,

The answer at Ford appears to be yes. Ford CEO Jim Farley laid out a continued road map for electric vehicles during an impassioned address Monday at the company’s plant in Louisville, Kentucky. It called for offering a $30,

Ford plans to offer a new four-door, midsize $30,000 electric pickup truck two years from now. The new EV is to be built on a new, universal EV platform, which Ford says is expected to reduce parts by 20% and assembly time by 15%.