LinkedIn Ads lead generation + Google Ads direct response. This approach provides full-funnel coverage, with the added benefit of generating leads at the top of the funnel. LinkedIn Ads: Top-of-funnel ...

Boost your Google Ads profits with advanced remarketing. Set up, optimize, and refine your campaigns for higher conversions – not just clicks.

Whether you’re new to Google campaigns or want to learn how to advertise better on Google, these Google Ads best practices will get you up to speed. They’ll guide you through creating ...

I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He ...

In this article, learn how to create B2B Google Ads campaigns that nurture & convert customers in the sales funnel. In a world of multi-channel marketing for B2B, narrowing down a specific space ...

Google Ads rolled out device targeting options for Performance Max (PMax) campaigns, which gives you granular control that was previously unavailable at the campaign level. The new targeting ...

Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15 ...

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers.

Google says that advertisers already using its Performance Max, Shopping, and Search campaigns with “broad match” will be eligible to have their ads shown in AI Mode.