Within a focus group, a moderator poses a series of questions intended to gain insight about the way the group views the brand, product, related images, slogans, concepts or symbols.

At Pew Research Center, questionnaire development is a collaborative and iterative process where staff meet to discuss drafts of the questionnaire several times over the course of its development. We ...

When you need to collect data from a large group of people, a questionnaire may be the most cost-effective method. The main costs include printing the questionnaire or setting it up online; if you ...

(Related post: How quantitative methods can supplement a qualitative approach when working with focus groups) Pew Research Center surveys regularly reveal divergent opinions about globalization, ...

He says the team began to use the personas as a simulated focus group, with which they could run campaign ideas past. With more information, the personas become more accurate, he adds.