Within a focus group, a moderator poses a series of questions intended to gain insight about the way the group views the brand, product, related images, slogans, concepts or symbols.

Focus Group Sample Questions for Products. Focus groups can be a useful tool for a small business to gauge the impact of a product before it hits the market or to examine public impressions of ...

Belong to the ethnic origin group of the respective focus group audience and fluently speak the language the group was conducted in. Be between the ages of 25 and 59. Have a household income that ...

Focus Groups in Program Development and Evaluation Focus groups are often used in program development and design. Practitioners developing an intervention to address a specific concern or health ...