What is the Multi-Step Flow Theory? A theory stating that the mass media distributing information first flows down to opinion leaders before getting to the public. The multi-step flow theory was ...

To understand this, we must first understand flow theory. Long considered one of the founders of positive psychology, Mihaly Csikszentmihalyi was the first to research, recognize and identify the ...

The two-step flow theory. It's the idea that information goes through two steps before it influences people. It goes from mass media to opinion leaders, people who are engaged with the media who ...