As part of a sprawling re-branding effort, the league formerly known as the American Athletic ... The 14-team football league (13 for men’s and women’s basketball) also has a new tagline (“Built to ...

The blood is flowing, the heart is beating, the eyes are wide open, but the resurrection of the Bulls is not finished.

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference launching a modernization of its brand identity, marking a new era for the league ...

The 14-team football league (13 for men’s and women’s basketball) also has a new tagline (“Built to Rise”), new wordmark logo, reimagined website (set to launch Thursday) and a new mascot ...