Jim Cashman, left as Jamie, and Stephanie Courtney as Flo from Progressive Insurance television commercials arrive at the premiere of "Barbie" in July 23 at The Shrine Auditorium in Los Angeles.

Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem really, really old.

Progressive and Arnold arranged a Dr. Rick appearance in a four-minute sponsored segment, “Ready Set, Party” with “Good Morning America”’s meteorologist, Ginger Zee.

On Halloween, James dressed up as Flo for a new digital campaign called “the Switch.” This isn’t just a one-time stunt; Progressive has posted a slew of tweets and Instagram videos of James ...

The strategy helps keep Flo fresh, even after 100 commercials, and helps combat “Flo-fatigue,” he said. Most importantly, it helps Progressive out-create vs. outspend to keep its message top ...

I don’t watch much TV, but when I go to the gym I can’t help but watch Progressive’s perky spokeswoman, Flo helping people with their insurance. My favorites are the ones where she ...

In an unusual nod to an ad icon in a company annual report, CEO Glenn Renwick said Flo is "essential" in the company's $500 million-plus annual marketing effort to attract consumers.