I don’t watch much TV, but when I go to the gym I can’t help but watch Progressive’s perky spokeswoman, Flo helping people with their insurance.

In fact, the human face, voice and bearing that constitute “Flo” are associated far more strongly with Progressive than with the 53-year-old woman who provides them: Stephanie Courtney.

Progressive’s #FloBron Campaign Draws Complaints About Emasculation of Black Men If you haven’t seen a Progressive commercial with Flo, you’re either living under a rock or maybe you just ...

In an unusual nod to an ad icon in a company annual report, CEO Glenn Renwick said Flo is "essential" in the company's $500 million-plus annual marketing effort to attract consumers.

Progressive's Flo is Pretty Popular, Successor to the Geico Gecko By Vince Grzegorek on Mon, Jun 7, 2010 at 2:48 pm ...

Progressive's chief marketing officer, Remi Kent, said in statement, "Flo has been at the heart of Progressive's marketing for nearly 15 years. We've witnessed her undying love of insurance, watched ...

The strategy helps keep Flo fresh, even after 100 commercials, and helps combat “Flo-fatigue,” he said. Most importantly, it helps Progressive out-create vs. outspend to keep its message top ...