We're all in on this cute DIY Flo the Progressive Insurance Lady costume — and it costs less than $30 to make.

Here's a breakdown of the Flo from Progressive Halloween costume. It contains every detail of her look. You need to start with white pants, a white polo, and a white Progressive apron. 2.

To support the campaign, Progressive paid for the promoted trend #dresslikeflo on October 25. “We wanted to give it a few days before Halloween to give people time to order a costume or create ...

Her real name is Stephanie Courtney, a comedian and actress from Los Angeles who has taken the insurance world by storm. As Flo she was an overnight hit when Progressive introduced her in 2008.

Maybe Progressive is a bit lazy in reviving the whole Black-man-in-a-wig routine, but you can’t forget that James is a willing and paid participant,” the site writes.

If you haven’t seen a Progressive commercial with Flo, you’re either living under a rock or maybe you just don’t have a television in your home. But ...

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Progressive is set to launch a new advertising campaign, this one following the unlikely pairing of the company's iconic pitch woman, Flo, with Hollywood actor Jon Hamm. (Photo courtesy ...