I don’t watch much TV, but when I go to the gym I can’t help but watch Progressive’s perky spokeswoman, Flo helping people with their insurance.

In an unusual nod to an ad icon in a company annual report, CEO Glenn Renwick said Flo is "essential" in the company's $500 million-plus annual marketing effort to attract consumers.

But Progressive’s spokeswoman has developed a cult following and is considered to be the insurance company’s best marketing asset. Suggested Reading Marquise Jackson Drags 50 Cent on Father ...

While you may think your message has grown stale, consumers typically don't. The Geico Gecko first appeared in 1999. Progressive's Flo first appeared in 2008. Neither rivals De Beers's "Diamonds ...

As part of the deal, Progressive will also sponsor a to-be-announced event in the upcoming Unleash The Beast’s 23-event regular season which leads to the 2025 PBR World Finals (May 8-11/14-15 at ...

Flo’s got you covered. Milana Vayntrub, the actress who portrays AT&T’s spokesperson Lily Adams, revealed Stephanie Courtney, who famously plays Progressive’s Flo, helped Vayntrub navigate ...

MAYFIELD, Ohio - You can expect to see more of Flo, Dr. Rick and other Progressive network personalities in the coming months as the Mayfield-based insurer increases its advertising spending to ...

Comments Progressive’s Flo Reached Out to AT&T’s Lily, Milana Vayntrub, Amid Growing Sexual Harassment: Felt “Like There Were People On My Team” By Radhamely De Leon ...

The strategy helps keep Flo fresh, even after 100 commercials, and helps combat “Flo-fatigue,” he said. Most importantly, it helps Progressive out-create vs. outspend to keep its message top ...

How actress Stephanie Courtney, who has played Flo from Progressive for more than 15 years, helped AT&T's Lily, a.k.a. actress Milana Vayntrub, deal with online sexual harassment.

Those ubiquitous insurance ads, with characters like Progressive ’s PGR 0.09% Flo, or Geico’s Gecko, were probably a bit harder to spot in 2023. Home-and-auto insurers faced tough conditions ...