Although Gen Z’s pursuit of fitness and prioritization of health might seem positive on the surface, recent trends in the online wellness space reveal, at least to me, that something more ...

Younger demographics including Gen Z and millennials are increasingly prioritizing healthy ways of living and spending increased time and income on fitness, activity-based leisure, and wellness ...

Jay-Z’s latest business flex is investing in a fitness company. The 51-year-old musician and business mogul, whose portfolio includes entertainment group Roc Nation, streaming service Tidal ...

Hardiman’s experience is representative of many young people whom gym owners and fitness instructors expect to flock to their facilities this month. But unlike previous generations, Gen Z isn ...

Generation Z sees fitness as being “part of their identity” and people are willing to protect their gym membership even if disposable income is squeezed, a gym boss has said. Will Orr ...

(Photo: iStock)(iStockphoto) NEW DELHI: Health, fitness, and spending quality time with family have emerged as key priorities for Gen Z or those born between 1995 and 2015, according to a # ...