he plans to focus on the task of this first step in the process. There is no skipping over or ignoring the importance of each stage of the process. "Understand what Phase One [of the offseason ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything ... its terrifying ...

It's a brief but not as the advertising industry knows it. Step aside big brands and big agencies. Let the Meta AI agent do the job, including the creative, and defining an audience, all done in ...