Home News: Adhesive brand Fevicol has rolled out India's first environment friendly synthetic resin adhesive, Fevicol AC Duct King Eco Fresh.

India's Pidilite Industries, parent of adhesive brand Fevicol, on Tuesday reported a surprise 15% fall in quarterly profit, hit by higher input costs and weak demand.

Fevicol, a synthetic resin adhesive from Pidilite Industries, has upped its social media game. It is one of those brands that has understood 'moment marketing'.