Fevicol Success Story ... entered into a 50/50 partnership with the German company Hoechst to market their products in India.

Parekh, Pidilite Industries is a pioneer in the adhesives, waterproofing, and pigments industry. Though Pidilite’s flagship product was the white synthetic resin, it has now expanded to wood adhesives ...

Fevicol plans to launch 2-3 new products every year to strengthen its leadership. A key focus area for Pidilite is premiumization, innovation, and reinforcing its brand leadership. The company ...

Fevicol-maker Pidilite Industries Ltd has held ... The pioneer segment features newer products such as Dr. Cipy, Jowat, and Haisha, which offer market creation opportunities.

but even achieve double digit UVG in mature category like Adhesives (Fevicol). While Dr Fixit, Roff and IBD will grow fast, it has Araldite, WD40, ICA Pidilite as strong segments in pioneer ...

Products, such as Adhesives ... Also the plant at Mahad received an ISO 9002 certification in the same year. Fevicol, the premier brand of the company ranked among the Top 15 Indian brands ...