Created by Ogilvy & Mather, the 'Govinda' ad based on the famous 'dahi-handi' celebrations, plays on the importance of teamwork and bonding ...

The film ends with the elephants morphing into the Fevicol logo and the super ‘Judh jao is tyohar pe’ (Bond together this festive season). Anil Jayaraj, chief marketing officer, Pidilite Industries, ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

The animated elephant duo from the Fevicol camp is back for the festive season. After two popular campaigns for Raksha Bandhan and Navratri, Fevicol has brought out the third ad in the series to ...

Fevicol Success Story: Balvant Parekh’s journey from a freedom fighter and peon to founding Fevicol is a testament to resilience and vision. Establishing Pidilite Industries in 1959, he ...

The NBA's logo, however, visibly features a player in the middle of a dribble move. In 2010, Siegel admitted the truth to the Los Angeles Times. "It's Jerry West," he said .

After Elon Musk changed Twitter’s logo to an X, questions have emerged over whether he can actually use it as a trademark. Other brands, like Meta and Microsoft, already have trademarks on a ...