Marketing plans for fashion brands should have clearly defined audiences, timelines and strategic goals. Ideally, marketing plans should involve several marketing channels that work together to ...

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches.

From a marketing perspective, she added, brands can craft resale initiatives around different target audiences. For example, a campaign highlighting circular fashion can resonate with Gen Z ...

We love fashion but it's terrible for the environment. What if the powerful fashion marketing & media turned its power to promoting sustainable fashion? The UN explores.

In the fashion and lifestyle industries, data-driven decisions help ensure your brand stays relevant. Data offers invaluable insights into consumer preferences, shopping habits and trends.

Poster Girl Is the Celebrity-Loved Fashion Brand Fronting the Return to Party Dressing By Jamila Stewart Published on Dec 2, 2021 at 1:15 PM ...

Career Paths Graduates of the program are creative and business professionals who share a passion for beautiful, sustainable, and relevant design. They work in areas such as merchandising, product ...

Whether you dream of a degree in design or marketing, this Vogue-approved list of the best fashion schools in the U.S. will help you narrow down your search.