New Delhi: Fanta has launched a new campaign, ‘Fanta Mangta,’ featuring the brand ambassador Kartik Aaryan. This campaign celebrates Gen Z’s pursuit of what they love—because when you ...

With copywriting from Paul Little, it plays on the idea of small-print style text, used for the main copy of ad itself “It is one of the best one-liner ads ever written. Period,” says Thierry ...

As I wrote in a recent LinkedIn post, “Print remains one of the most trusted and effective marketing tools, delivering higher engagement and lower ad fatigue than digital alone.” I’m not ...