The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

And the new color enabled by Oz is named “olo,” a reference to its theoretical color space coordinates, which are [0,1,0]. [ Related: Animals only see in black and white and 5 other color myths .

Five people have experienced what scientists say is a brand-new color dubbed “olo,” thanks to an experiment that involved firing laser pulses into their eyes.