One advertising campaign that really stood out for me was a personalized email and retargeting combo we ran for a B2B client. The idea was to target decision-makers who had visited their site but ...

Dan Wieden — co-founder of the Portland-based advertising company Wieden+Kennedy who coined the Nike tagline “Just Do It” — died Friday at the age of 77.

In 2024, artificial intelligence stands as the bedrock of innovation in digital advertising, reshaping strategies and redefining success metrics. With an astonishing pace of growth, AI continues ...