Among today’s creative highlights, Neutrogena recruits John Cena to promote its “invisible” sunscreen; Corona highlights ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Day likely had its origin way back in the 15th Century. But today it's become more of a day for marketing mischief by big ...

The agency mandates it received cover diverse areas including brand strategy, brand identity, product campaigns, digital ...

In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Do people recognize famous advertising jingles? How well do members of different generations recall different commercial tunes? To find out, Signs.com quizzed 504 consumers of various ages. The study ...